#2: Flynn Rider Saves his Demographic in “Tangled”


In most Disney princess films, the main focus is on the princess with the prince occasionally showing up to save the day. However, Disney’s 50th animated feature Tangled (2010) shakes up that age-old formula in favor of a new onscreen dynamic. In order to draw a larger male audience after the poor box office performance of 2009’s The Princess and the Frog, Tangled‘s marketing and overall narrative structure put the prince and the princess on equal ground. This technique would go on to benefit the film both financially and critically.
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